A holistic understanding of who you are

"Imagine opening up any web page or application and being presented with an experience that’s entirely personalized to you. [...] The abundant social data that’s overwhelming our social streams not only presents a problem but the solution. Using natural language processing and semantic analysis to evaluate your tweets, status updates, like, shares, and check-ins, it’s possible to build a holistic understanding of who you are and what you’re interested in."

- Amit Kapur, former COO of MySpace
http://techcrunch.com/2010/11/16/the-future-will-be-personalized/